Angel reese breaking Partnership barriers

Angel Reese has crafted an impressive marketing portfolio since rising to stardom as an LSU basketball player. She is now elevating her brand further as a professional in the WNBA and has secured high-profile partnerships with major brands. Most notable is her multi-year deal with Reebok, which makes her a central figure in their basketball division. 

With Shaquille O’Neal playing a key role in securing this partnership, Reese will launch her own line of sneakers and apparel, solidifying her influence both on and off the court.

This exciting line will debut in 2026, giving Reese creative control to develop a design that reflects her style. The partnership, part of a multi-year extension, positions Reese as the first WNBA player to have a signature Reebok shoe since Rebecca Lobo in 1997. Reese, now playing for the Chicago Sky, is excited to bring her unique flair to the design, which is expected to appeal to a younger audience with a fresh, modern look

Reese also collaborates with Beats by Dre, a continuation of a relationship from her college days. This collaboration showcases her as a prominent ambassador for the iconic audio brand and aligns her with an elite group of athletes and entertainers known for their bold personal style and cultural influence. Through her association with Beats, Reese represents the brand in campaigns and promotions, often featuring custom headphones and accessories that reflect her vibrant personality and distinct aesthetic. 

One of her most unique partnerships is with Reese’s, the candy brand, capitalizing on her name’s natural alignment with the product. This partnership launched an apparel line featuring Reese’s-branded clothing, with items like hoodies, tees, and even a custom Reese’s-themed sneaker. Reese’s partnership was heavily influenced by her fans, who started calling themselves “Reese’s Pieces,” leading to Reese’s collaboration.

Reese’s brand portfolio has grown to nearly two dozen partnerships, establishing her as one of the most marketable young athletes in women’s sports.

Angel Reese recently launched her podcast, Unapologetically Angel, where she hosts open, unfiltered conversations on basketball, fashion, and entertainment topics. Since its debut on September 5, 2024, the podcast has featured various high-profile guests, including WNBA legends like Sheryl Swoopes and entertainers such as rapper Latto. The show is available on YouTube, Spotify, and Apple Podcasts, and Reese often shares behind-the-scenes stories from her life and career as a Chicago Sky player.

Angel Reese’s cultural influence goes beyond her basketball skills and visibility in the WNBA. She gained national recognition during the 2023 NCAA Women’s Basketball Championship when she confidently celebrated her team’s victory with a memorable gesture toward Caitlin Clark. This gesture stirred a wave of discussions that highlighted the double standards in sports criticism for women of color. This event spotlighted Reese as an athlete and a figure challenging norms around expressive confidence and competition in women’s sports.

Beyond her performances, Reese has captivated fans with her presence at high-profile events, like the 2024 Met Gala, and her starring role in campaigns, such as Good American’s denim line aimed at tall women, signaling her versatility as a role model. This broader engagement has connected Reese to a loyal fanbase, including Black audiences who see her as an empowering figure representing authenticity and ambition in sports and fashion.

Reese’s influence is also acknowledged among male athletes, who admire her tenacity and competitive spirit. High-profile recruits and players have noted her resilience and leadership as inspiring qualities. This cross-gender admiration signals a significant shift, with Reese and other prominent women’s athletes impacting how leadership and style are valued across all sports.